Build Your Blueprint for Success Using Consumer-Driven Insights from FlavorSum 

Interest in functional foods and beverages is undeniable, and the market potential is growing. Our survey shows that producers must balance consumer needs and understanding about specific benefits with the formulation complexities of a purposeful and delicious product. This e-book explores:

•  The benefits most important to consumers
•  The 'white space' gaps between needs and solutions
• Barriers to trial and repurchase for functional foods
•  Category linkages with benefits
•  Flavors that 'fit' with functions by category